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Adultlike was a live Australian brand dedicated to helping 18-20-somethings feel more confident in their adult lives by providing information (in the form of videos) about the practical things that make someone a 'real' adult.

It operated as a digital brand across various its social media channels – Facebook, Instagram (@adultlike_aus) and YouTube – and had its own website.

It was created as part of my final year RMIT advertising capstone project.


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