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Burger King: BK DNA

2018 D&AD New Blood Submission

Brief: Convince 18-24 year olds that Burger King’s flame grilled burgers are better

SMP: Because fire is better

Insight: Human DNA has evolved to allow us to tolerate chemicals in smoke and eat flame grilled foods

Idea: Create a tailored in-store experience that matches customers with their perfect burger, according to their DNA

Team: Zara Falkiner-Rose, Jacob McDonald, Tali Sawicz, Lari Smith and Josh Staley.

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