2018 D&AD New Blood Submission
Brief: Convince 18-24 year olds that Burger King’s flame grilled burgers are better
SMP: Because fire is better
Insight: Human DNA has evolved to allow us to tolerate chemicals in smoke and eat flame grilled foods
Idea: Create a tailored in-store experience that matches customers with their perfect burger, according to their DNA
Team: Zara Falkiner-Rose, Jacob McDonald, Tali Sawicz, Lari Smith and Josh Staley.