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HelpPod

2018 Future Lions Submission

Brand: Apple

Brief: Connect an audience to a global brand in a way that wasn’t possible three years ago

Audience: Non-professional carers of those with Alzheimer’s disease and other neurodegenerative conditions

Insight: EQ radio technology detects a person’s emotional state. The algorithm can be embedded in Apple’s Homepod to help those afflicted with Alzheimer’s disease feel heard and be better cared for by loved ones

SMP: Understand without having to ask

Created by: Zara Falkiner-Rose and Lari Smith

Classical Music Attribution: “Classical Ambient Theme No. 1” by Bjarke Tan is licensed under CC by 3.0

Concept summary in gifs

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